Author: hazmi001

Characteristic of Futura Font

My first impression of Futura typeface is that it has a clean and professional look. Its even and somewhat symmetrical shape are pleasing to the eye. Hence I take a chance to learn more about its characteristic by looking for online studies on this typeface.

I chance upon an analysis done by a graphic design student in Behance, Aliaa El Kayoubi from the United States. He analysed every single letters and numbers found in the Futura family and I have to say that I may have overlooked some of the details as it open up my eyes and gives me more insight on the anatomy of the typeface.

These are some interesting facts with regards to the characteristic of FUTURA.

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If you would like to know more in details about Futura, look up on to his Behance portfolio at https://www.behance.net/gallery/5837639/Font-Study-FUTURA.

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Reference Book #01: ‘Just My Type’ by Simon Garfield

‘Just My Type’ by Simon Garfield is a book about fonts. I manage to get a hold of this book on sale at a bookshop in Anchorpoint that is selling it for SGD8 while walking around aimlessly.

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This book is like a trivia and fun facts on all the different typefaces. It has a very interesting layout after the coverpage that shows the Periodic Table of Typeface.

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While looking through the typeface, I stumbled one on the topic of Futura, which explores on a real world problem when a major company like IKEA changes its trademark elegant Futura typeface in August 2009 in favour of the modern Verdana.

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Somehow it makes me think, does a font makes a huge impact on a company’s branding?